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Why Your Phone Is The Center Of Zero Trust Security

 Published: October 6, 2020  Created: October 4, 2020

By Louis Columbus

72% of organizations plan to assess or implement Zero Trust capabilities in some capacity in 2020 according to Pulse Secures’ 2020 Zero Trust Progress Report. 39% of organizations admitted to suffering a security compromise involving a mobile device this year, up from 33% in the latest Verizon Mobile Security Index Report.

  • 72% of organizations plan to assess or implement Zero Trust capabilities in some capacity in 2020 according to Pulse Secures’ 2020 Zero Trust Progress Report.
  • 39% of organizations admitted to suffering a security compromise involving a mobile device this year, up from 33% in the latest Verizon Mobile Security Index Report.
  • 220% increase in time spent in business apps in the first half of 2020 compared to 2019 according to App Annie’s State of Mobile 2020 Report reflects how phones are the new platform of choice.
  • Cloud Security is the smallest, fastest-growing cybersecurity market segment with market size of $439M last year, projected to grow 33% this year according to Gartner.

Every business is relying on their employees to get work done and drive revenue using the most pervasive, yet porous device they have. Phones are the fastest growing threat surface and the platform of choice for many of the 42% of the U.S. labor force is working from home full-time according to a recent Sanford University study. Ericcson’s Consumer & IndustryLab recently looked at how the pandemic is affecting mobile device and app usage and shared it in the report, Keeping Consumers Connected, identifying the fast growth zone of mobile applications shown below: Let’s face it, the majority of phones employees rely on today to do their jobs aren’t protected from advanced breach, malware, QR code or phishing attempts. CIOs and CISOs tell me their biggest concern are breaches that start on mobile devices and go undetected for months because privileged credentials were compromised. The best defense is to close the zero trust gaps on phones now.

While I haven’t spoken with the executives who put the Ivanti, MobileIron or Pulse Secure deal together, I’m certain they see an opportunity in helping to close the zero trust gap on phones. Ivanti making two acquisitions at the same time speaks to how urgent this problem is for its existing customer base. Combining MobileIron’s and Pulse Secure’s unique strengths is what’s needed to provide and end-to-end enterprise platform that can close the growing zero trust gap every business is facing today. By acquiring MobileIron and Pulse Secure at the same time, Ivanti illustrates how an M&A strategy can be effective in closing the widening zero trust gap across millions of phones today:

Acquiring MobileIron closes the Unified Endpoint Management (UEM), Mobile Device Management (MDM) and Zero Trust Security gaps Ivanti has in its product line. Ivanti’s new senior management team took over in Q1 of this year and made it clear UEM was one of their top priorities for this year. They have also had limited MDM functionality, which has kept them out mobile-only deals. Acquiring MobileIron and Pulse Secure achieves one of their two strategy goals for the year and will most likely lead to more UEM and MDM-driven deals.

Ivanti’s reset to a direct sales model versus its heavy reliance on channel selling needs enterprise-grade MDM, UEM and VPN products to have a true Zero Trust enterprise suite to sell. Ivanti is best known for selling into mid-tier enterprises while MobileIron is successfully selling into large-scale enterprise accounts, often leading with MDM and UEM. Ivanti has the opportunity to bring Service Manager, their flagship IT Service Management (ITSM) suite of products, into enterprises now.

Extending Ivanti’s Netron platform functional footprint deep into mobility and across auto-configuring VPNs via Pulse Secure will further strengthen its self-healing product strategy. Expect to see Ivanti make full use of MobileIron’s MDM and UEM capability to build in greater endpoint self-healing combined with real-time intelligence. Ivanti Nuerons supports Natural Language Processing (NLP) and intelligent recommendations, two key AI-based technologies Ivanti will rely on to gain new insights from MobileIron and Pulse Secure data.

Ivanti needs to absorb these two acquisitions quickly and consolidate its product portfolio with the goal of delivering a state-of-the-art Zero Trust platform that closes the phone gap. Now is a perfect time for Ivanti to consider consolidating its product portfolio around the goal of providing an industry-leading Zero Trust platform for all devices, complete with ITSM visibility corporate-wide. Ivanti needs to use these two acquisitions to solidify its endpoint management strategy and create a compelling business case for enterprises to embrace their end-to-end Zero Trust vision.

Conclusion

Ivanti needs to capitalize on these two acquisitions and close the widening Zero Trust Security gap evident across unsecured phones and mobile devices today. Simon Biddiscombe, President and Chief Executive Officer recently wrote on the company’s blog, “by acquiring MobileIron and Pulse Secure, Ivanti is delivering on its vision to enable the self-healing autonomous edge with adaptive security and contextualized, personalized experiences for remote workers, on any device they use. Together, we are committed to helping our customers adjust to the new normal and prepare for the future of work by seamlessly securing their digital workplaces, all while enhancing employee productivity”. Simon’s blog post is available here.


https://www.forbes.com/sites/louiscolumbus/2020/10/04/why-your-phone-is-the-center-of-zero-trust-security/#3d38a8f227c2


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